AI in Content Marketing
Content marketing is an ever-evolving field, and artificial intelligence (AI) is becoming an increasingly important tool in the content...
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Our Blog.
Clare Lamb
- Mar 7
Content is King #2: Leading Customers Through The Buying Cycle
Continuing on from our previous blog which looked at how content is fundamental to Marketing “pull” – whereby you create a compelling...
Clare Lamb
- Mar 1
Stop Pushing and Start Pulling: Why Content is King
It’s all about Push and Pull. And that’s not just in Life in general: it’s an absolute tenet in Marketing. Traditionally, Marketing has...
Clare Lamb
- Jan 12
Marketing Beyond Reality
The beauty of Marketing is that it is constantly evolving. While we proactively help influence the behaviours of our audiences, we’re...
Clare Lamb
- Jan 2
Marketing In The Metaverse
We’re already learning lessons from early adopters of metaverse marketing but some of the fundamentals remain the same; what do you want...
Clare Lamb
- Dec 27, 2022
Working In The Metaverse
We’re already seeing changes in how we work, driven by the widening availability of 5G which allows for technological advancements in...
Clare Lamb
- Dec 22, 2022
METAVERSE: A Virtual World Running In Parallel With The Physical World
Encompassing immersive environments often using segmented or virtual reality technology, the metaverse spans multiple platforms in real...
flumemarketing
- Aug 16, 2021
The GITEX 2021 Conundrum
GITEX is arguably the key tech event of the Middle East events calendar. It was also one of the few major exhibitions that managed to...
Amy Poole
- May 10, 2021
Building relationships during a Pandemic
Over the last 15 months or so, everyone across the globe has been connected by one common denominator. Beyond the negative connotations...
Sairah Mojib
- Apr 13, 2021
Digital Transformation: The Changing Face of Marketing
For those who have worked in Marketing for more than 20 years will have been part of what could be one of the biggest digital...
Sarah Bentley
- Jan 27, 2021
Getting to know FLUME
Before you work with an agency, be it for a small campaign or event or a longer-term project, you will do your due diligence, check the...
Rebecca Jones
- Jan 27, 2021
Four Challenges of Account-Based Marketing
Account Based Marketing (ABM) is a key marketing technique that is becoming more and more mainstream. (Read more on this in our ‘ABM –...
flumemarketing
- Jan 27, 2021
Data Driven Marketing
For the majority of companies, Marketing is now a quantifiable, data-based function vital to the company pipeline. ROI is key and in...
flumemarketing
- Jan 27, 2021
Don’t let marketing metrics kill your brand
All too often we hear, “Oh no, we can’t do any online advertising and we have completely cut our PR budgets.” When we ask why, we’re...
flumemarketing
- Jan 27, 2021
Get more from your cancelled event budget: Pairing virtual events with ABM could be a strategy that
This year has seen the business world turned upside down due to the impact of COVID-19. With the cancellation of many key events across...
flumemarketing
- Jan 27, 2021
Why you should outsource your marketing…
For many enterprises with regional sales offices and Global or EMEA Marketing Teams, a common concern is whether it’s possible to...
flumemarketing
- Jan 27, 2021
The Benefits of an Integrated Approach to Marketing
In the consumer world, it has long been acknowledged that an integrated approach to your marketing efforts is imperative to ensure that...
flumemarketing
- Jan 27, 2021
ABM – Is It Really Reaching A Tipping Point?
Whilst Account Based Marketing (ABM) first came onto the marketing scene in the early 2000s, it’s only in recent years that it’s really...
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