flumemarketingAug 16, 2021The GITEX 2021 Conundrum GITEX is arguably the key tech event of the Middle East events calendar. It was also one of the few major exhibitions that managed to...
Amy PooleMay 10, 2021Building relationships during a PandemicOver the last 15 months or so, everyone across the globe has been connected by one common denominator. Beyond the negative connotations...
Sairah MojibApr 13, 2021Digital Transformation: The Changing Face of MarketingFor those who have worked in Marketing for more than 20 years will have been part of what could be one of the biggest digital...
Sarah BentleyJan 27, 2021Getting to know FLUMEBefore you work with an agency, be it for a small campaign or event or a longer-term project, you will do your due diligence, check the...
Rebecca JonesJan 27, 2021Four Challenges of Account-Based MarketingAccount Based Marketing (ABM) is a key marketing technique that is becoming more and more mainstream. (Read more on this in our ‘ABM –...
flumemarketingJan 27, 2021Data Driven MarketingFor the majority of companies, Marketing is now a quantifiable, data-based function vital to the company pipeline. ROI is key and in...
flumemarketingJan 27, 2021Don’t let marketing metrics kill your brandAll too often we hear, “Oh no, we can’t do any online advertising and we have completely cut our PR budgets.” When we ask why, we’re...
flumemarketingJan 27, 2021Get more from your cancelled event budget: Pairing virtual events with ABM could be a strategy that This year has seen the business world turned upside down due to the impact of COVID-19. With the cancellation of many key events across...
flumemarketingJan 27, 2021Why you should outsource your marketing…For many enterprises with regional sales offices and Global or EMEA Marketing Teams, a common concern is whether it’s possible to...
flumemarketingJan 27, 2021The Benefits of an Integrated Approach to MarketingIn the consumer world, it has long been acknowledged that an integrated approach to your marketing efforts is imperative to ensure that...
flumemarketingJan 27, 2021ABM – Is It Really Reaching A Tipping Point?Whilst Account Based Marketing (ABM) first came onto the marketing scene in the early 2000s, it’s only in recent years that it’s really...