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  • Clare Lamb

AI in Content Marketing



Content marketing is an ever-evolving field, and artificial intelligence (AI) is becoming an increasingly important tool in the content marketer’s toolkit. AI can help us create more effective campaigns, better target our audiences and produce more engaging content. As such, AI is quickly becoming an essential part of content marketing.


AI can help us in a variety of ways. For example, AI-driven tools can be used to analyse large amounts of data to identify patterns and trends across platforms. This helps us better understand our audiences to create more effective campaigns through engaging content based on user behaviour. Valuable customer data can help you create personalised messaging based on profiling and segmentation.


Additionally, AI can help automate certain tasks, such as content curation, making it easier for content marketers to manage their workloads. Using AI tools for keyword research can help writers create content that can not only be easily found but also successfully engages their audience. Advanced keywords research tools are capable of measuring keyword search volume, organic competition and other metrics to help us choose the right keywords to achieve SEO goals.


In social media, AI can take us beyond demographics and help us understand followers’ sentiments and preferences. Nowadays, people are increasingly likely to make buying decisions based on user-generated content rather than that which is created by the brand. AI tools can monitor social platforms to pick up on your company’s name or product (even videos with the use of visual recognition) so you can see what “real” people are saying and respond accordingly. If it’s good, thank them; if it’s negative, take action.


Due to advancements in deep learning, AI is helping chatbots be more effective and respond more like a human agent would. They are available 24/7 to help customers engage with your brand, understand a product’s features and benefits and ultimately make their purchase without unnecessary delays.


Overall, AI is an incredibly useful tool for content marketers. It can help them create more effective campaigns, better target their audiences, and produce more engaging content. As such, AI is quickly becoming an essential part of content marketing, and those who embrace it are likely to be more successful in the long run.


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