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The GITEX 2021 Conundrum




GITEX is arguably the key tech event of the Middle East events calendar. It was also one of the few major exhibitions that managed to find a way to take place even at the height of the pandemic in December 2020. For the last 41 years, global industry leaders, startups and game-changers have come together to unveil the future of IT at this prestigious show. From the latest in AI, 5G, Cloud, BigData, Cybersecurity, Blockchain, Quantum Computing, immersive Marketing and Fintech, the event has something for everyone when it comes to the future of tech.


Whilst a lot of the world is opening up to travel, there is no getting away from the fact that it is still somewhat of a minefield and unfortunately, restrictions continue to change with little to no warning.


Many businesses across the region have signed up for GITEX but are now either unable to attend or unsure if they will be able to due to travel restrictions or lack of local resource.

If your organisation has found itself in this predicament, you may well be considering pulling out. Or perhaps, you haven’t signed up yet due to this uncertainty. However, with GITEX 2021 promising to host over 100,000 visitors and with over 4,500 exhibitors, can you afford to compromise your competitive edge?


There is an answer to your conundrum. Why not let an experienced agency manage the event and exhibit your business on your behalf?


Organisations have been outsourcing their marketing functions to FLUME Marketing for over 6 years – we’ve undertaken hundreds of exhibitions, including GITEX for over 15 clients since 2016. Trusting FLUME to represent you at GITEX will remove the stress of the situation; enabling you to focus on other areas of your business.


In addition to end-to-end event management, our sales team can be trained on your solutions so they can manage discovery conversations with prospects at your stand, ensuring successful capture of those all-important event leads.


Our services include:

  • Stand design & build

  • Pre, during and post event campaign and logistical management

  • Sales & stand manager resources

  • Digital awareness campaigns

  • Press and analyst relations

  • Giveaways & collateral

  • Breakfast briefings

  • VIP lunches & dinners

Let the show go on! Get in touch to discuss how we can support you this year.




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