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OVERACHIEVING TARGETS THROUGH DIGITAL AND VIRTUAL ABM

Client

SENTINEL ONE

Category

Campaign Case Study – ABM

Service

Situational Strategy
Digital Awareness Campaign
PR Coverage
Virtual Event
Telemarketing Business Development

 

With physical interaction and events being cancelled during the pandemic, we switched to digital and virtual activity and saw fantastic results for SentinelOne.

THE CHALLENGE.

We were asked to take a look at the physical events and projects in play and recommend alternative campaigns that would provide interaction with their target accounts whilst enabling them to continue hitting targets.

THE STRATEGY.

We created an end to end ABM campaign which involved a digital awareness campaign across various regional business and tech publications and a fully managed and hosted virtual event. We tied everything together with a follow-up telemarketing campaign to turn campaign enquiries into booked appointments for their local sales team.

THE RESULTS.

ADVERT

IMPRESSIONS

1

0

0

0

0

0

TARGETED

EMAILS SENT

6

0

0

0

0

OPENS

1

5

5

1

1

REGISTRATIONS

1

2

4

ATTENDEES

24

MEETINGS

BOOKED

8

OPPORTUNITIES

4

ROI

1

1

1

%

GET IN TOUCH

Middle East & Africa

info@flumemarketing.com
+971 52 8830211

Europe

info@flumemarketing.com
+44 20 3885 0808

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