OVERACHIEVING TARGETS THROUGH DIGITAL AND VIRTUAL ABM.
Campaign Case Study – ABM
Digital Awareness Campaign
Telemarketing Business Development
With physical interaction and events being cancelled during the pandemic, we switched to digital and virtual activity and saw fantastic results for SentinelOne.
We were asked to take a look at the physical events and projects in play and recommend alternative campaigns that would provide interaction with their target accounts whilst enabling them to continue hitting targets.
We created an end to end ABM campaign which involved a digital awareness campaign across various regional business and tech publications and a fully managed and hosted virtual event. We tied everything together with a follow-up telemarketing campaign to turn campaign enquiries into booked appointments for their local sales team.