OVERACHIEVING TARGETS THROUGH DIGITAL AND VIRTUAL ABM.
Client
SENTINEL ONE
Category
Campaign Case Study – ABM
Service
Situational Strategy
Digital Awareness Campaign
PR Coverage
Virtual Event
Telemarketing Business Development
With physical interaction and events being cancelled during the pandemic, we switched to digital and virtual activity and saw fantastic results for SentinelOne.
THE CHALLENGE.
We were asked to take a look at the physical events and projects in play and recommend alternative campaigns that would provide interaction with their target accounts whilst enabling them to continue hitting targets.
THE STRATEGY.
We created an end to end ABM campaign which involved a digital awareness campaign across various regional business and tech publications and a fully managed and hosted virtual event. We tied everything together with a follow-up telemarketing campaign to turn campaign enquiries into booked appointments for their local sales team.
THE RESULTS.
ADVERT
IMPRESSIONS
1
0
0
0
0
0
TARGETED
EMAILS SENT
6
0
0
0
0
OPENS
1
5
5
1
1
REGISTRATIONS
1
2
4
ATTENDEES
24
MEETINGS
BOOKED
8
OPPORTUNITIES
4
ROI
1
1
1
%
