WITH ABM .
Campaign Case Study – ABM
Target Account Database Build
Regional PR Coverage & video
Telemarketing Business Development
FLUME successfully helped Okta to raise their profile in the region as well as delivering booked appointments, pipeline and a huge ROI through ABM.
Okta is the leading independent provider of identity and access management solutions for the enterprise. Being fairly new to the region, they wanted an integrated marketing campaign to raise brand awareness and drive pipeline growth throughout the Middle East
We built an ABM campaign with multiple touchpoints over a 6-month period to generate brand awareness and achieve booked appointments for their sales team:
Database build against target account list & account research
Regional press coverage, interviews & advertorials
Regional events and client own events
Direct mail to a selection of target personas
Integrated telemarketing and e-mail campaigns targeting account personas
Qualification and nurture of enquiries and leads to result in booked appointments