EXCEEDING
TARGETS
WITH ABM .
Client
OKTA
Category
Campaign Case Study – ABM
Service
Target Account Database Build
Account Research
Regional PR Coverage & video
Interviews
Local Events
Direct Mail
Telemarketing Business Development
FLUME successfully helped Okta to raise their profile in the region as well as delivering booked appointments, pipeline and a huge ROI through ABM.
THE CHALLENGE.
Okta is the leading independent provider of identity and access management solutions for the enterprise. Being fairly new to the region, they wanted an integrated marketing campaign to raise brand awareness and drive pipeline growth throughout the Middle East
THE STRATEGY.
We built an ABM campaign with multiple touchpoints over a 6-month period to generate brand awareness and achieve booked appointments for their sales team:
-
Database build against target account list & account research
-
Regional press coverage, interviews & advertorials
-
Regional events and client own events
-
Direct mail to a selection of target personas
-
Integrated telemarketing and e-mail campaigns targeting account personas
-
Qualification and nurture of enquiries and leads to result in booked appointments
THE RESULTS.
MEETINGS
5
1
PIPELINE
OPPORTUNITIES
2
7
PIPELINE
VALUES
$
7
2
0
K
ONLINE ARTICLE
VIEWS
8
7
6
ROI
7
8
2
%
AVERAGE TIME
ON PAGE
0
2
:
4
7
MIN
