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EXCEEDING

TARGETS

WITH ABM

Client

OKTA

Category

Campaign Case Study – ABM

Service

Target Account Database Build
Account Research
Regional PR Coverage & video
Interviews
Local Events
Direct Mail
Telemarketing Business Development

 

FLUME successfully helped Okta to raise their profile in the region as well as delivering booked appointments, pipeline and a huge ROI through ABM.

THE CHALLENGE.

Okta is the leading independent provider of identity and access management solutions for the enterprise. Being fairly new to the region, they wanted an integrated marketing campaign to raise brand awareness and drive pipeline growth throughout the Middle East

THE STRATEGY.

We built an ABM campaign with multiple touchpoints over a 6-month period to generate brand awareness and achieve booked appointments for their sales team:

 

  • Database build against target account list & account research

  • Regional press coverage, interviews & advertorials

  • Regional events and client own events

  • Direct mail to a selection of target personas

  • Integrated telemarketing and e-mail campaigns targeting account personas

  • Qualification and nurture of enquiries and leads to result in booked appointments

THE RESULTS.

MEETINGS

5

1

PIPELINE

OPPORTUNITIES

2

7

PIPELINE

VALUES

$

7

2

0

K

ONLINE ARTICLE

VIEWS

8

7

6

ROI

7

8

2

%

AVERAGE TIME

ON PAGE

0

2

:

4

7

MIN

GET IN TOUCH

Middle East & Africa

info@flumemarketing.com
+971 52 8830211

Europe

info@flumemarketing.com
+44 20 3885 0808

© FLUME Marketing 2021