ABM CAMPAIGNS
THAT STAY AHEAD
OF THE CURVE.
Client
GIGAMON
​
Category
Campaign Case Study - ABM
​
Service
Situational Strategy
Digital Awareness Campaign
PR Coverage
Video Interview
Long-term campaigns need to be flexible and adaptable. We quickly changed one of Gigamon’s campaigns up to address an immediate need in the market that their solution could address
THE CHALLENGE.
To re-assess and adapt ongoing ABM campaign to refocus messaging and discuss the impact of the Covid-19 WFH movement on network security and how Gigamon could help.
THE STRATEGY.
We revisited existing activities to ensure we were using the best mediums to make the biggest impact:
​
-
Creation of video interview discussing the impact of the Covid-19 WFH movement on network security
-
Regional press coverage incorporating video interview and an accompanying print/ online interview
-
Content integrated into pre-existing ABM campaign to maximise ROI
THE RESULTS.
VIDEO
VIEWS
3
1
1
6
9
7
VIDEO
ENGAGEMENTS
5
6
2
4
ONLINE ARTICLE
VIEWS
5
6
3
AVERAGE TIME
ON PAGE
0
3
:
0
1
MIN
MEETINGS
2
4
OPPORTUNITIES
6
PIPELINE
VALUES
$
9
5
0
K
