THAT STAY AHEAD
OF THE CURVE.
Campaign Case Study - ABM
Digital Awareness Campaign
Long-term campaigns need to be flexible and adaptable. We quickly changed one of Gigamon’s campaigns up to address an immediate need in the market that their solution could address
To re-assess and adapt ongoing ABM campaign to refocus messaging and discuss the impact of the Covid-19 WFH movement on network security and how Gigamon could help.
We revisited existing activities to ensure we were using the best mediums to make the biggest impact:
Creation of video interview discussing the impact of the Covid-19 WFH movement on network security
Regional press coverage incorporating video interview and an accompanying print/ online interview
Content integrated into pre-existing ABM campaign to maximise ROI