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ABM CAMPAIGNS

THAT STAY AHEAD

OF THE CURVE

Client

GIGAMON

Category

Campaign Case Study - ABM

Service

Situational Strategy
Digital Awareness Campaign
PR Coverage
Video Interview

 

Long-term campaigns need to be flexible and adaptable.  We quickly changed one of Gigamon’s campaigns up to address an immediate need in the market that their solution could address

 

THE CHALLENGE.

To re-assess and adapt ongoing ABM campaign to refocus messaging and discuss the impact of the Covid-19 WFH movement on network security and how Gigamon could help.

 

THE STRATEGY.

We revisited existing activities to ensure we were using the best mediums to make the biggest impact:

  • Creation of video interview discussing the impact of the Covid-19 WFH movement on network security

  • Regional press coverage incorporating video interview and an accompanying print/ online interview

  • Content integrated into pre-existing ABM campaign to maximise ROI

 

THE RESULTS.

VIDEO

VIEWS

3

1

1

6

9

7

VIDEO

ENGAGEMENTS

5

6

2

4

ONLINE ARTICLE

VIEWS

5

6

3

AVERAGE TIME

ON PAGE

0

3

:

0

1

MIN

MEETINGS

2

4

OPPORTUNITIES

6

PIPELINE

VALUES

$

9

5

0

K

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