RAISING PROFILES
AND PIPELINE.
Client
GIGAMON
Category
Resourcing Case Studies
Service
Regional Strategy
ABM
Awareness Campaigns
Local Events
Business Development
FLUME successfully manage Gigamon’s Marketing and Business Development for the Middle East and Africa; delivering innovative, locally relevant campaigns that resonate with target audiences and build both awareness and pipeline
THE CHALLENGE.
Gigamon is a leader in network traffic visibility solutions. They approached FLUME in 2012 looking for Marketing support for the Middle East and Africa region, to support the local sales team, execute localised campaigns and drive pipeline growth.
THE STRATEGY.
We placed a FLUMER; a Marketing Manager with great Middle East marketing know-how and a BDR to work closely with the MEA sales team for a combined 3-4 days per week, reporting to the EMEA Marketing Director.
Our FLUMER manages the complete set of responsibilities a full-time regional marketing manager would. From developing regional strategy, to designing and executing lead generation and awareness campaigns, running local events, right through to over-seeing the nurture and qualification of leads to booked appointments, we are their regional marketing department.
THE RESULTS.
FLUME has become an integral part of the Gigamon team and are so well incorporated we hardly feel like an outside agency. We’re an extension of the team through and through. We consistently deliver on or above target for marketing sourced SALs, SQOs and pipeline value for the region. Even during the recent pandemic, MEA has been one of the best performers in EMEA.
Delivering front cover magazine stories, well positioned video interviews, content syndication in the right channels, highly effective ABM campaigns and opportunities to get in front of key target executives at outstanding events has all helped in exceeding expectations. The real testament is in how long they have been a client.
FRONT COVER
MAGAZINE STORIES
VIDEO
INTERVIEWS
WELL POSITIONED
CONTENT
SYNDICATION
IN THE RIGHT CHANNEL
ABM CAMPAIGNS
AND OPPORTUNITIES
